Flagship feature
Logo brief template
Use this page to build a cleaner brief before you hire anyone. A strong brief helps you get better concepts, more relevant revisions, and fewer wasted conversations.
Copy and fill this out
- Business name: What is the exact name that should appear?
- Tagline: Include it only if it really needs to be in the logo.
- What the business does: One or two simple sentences.
- Target audience: Who are you trying to attract?
- Brand feel: Choose 3–5 words like modern, premium, playful, calm, bold.
- Colors to lean toward: Optional.
- Colors to avoid: Optional.
- Logo examples you like: Include links and say why.
- Logo examples you dislike: Include links and say why.
- Main uses: Website, truck wrap, business card, social icon, signage, packaging.
- Files needed: Ask for vector/source files plus common export formats.
- Deadline: Be realistic.
- Budget: Give a range.
Helpful add-ons
What makes a brief better?
- Say who the logo is meant to attract
- Explain where the logo will be used most
- Use examples, but explain what you like about them
- Be specific about deliverables and file types
- Give direction without strangling the designer
Next step
Then compare your options
Once your brief is ready, decide whether AI, Fiverr, or an agency fits your actual situation best.